Kathryn Anderson
QualificationsProjectsClient ListContact

Capabilities
Experience
Recognition
Capabilities

 

SERVICES

Interactive
Website Design
Search Engine Optimization
Online Advertising & Promotion
Email Marketing
eNewsletters
Information Architecture
Usability Analysis
User Experience Design
Interactive Presentations
Intranets/Extranets
Website Maintenance

Print
Corporate Identity
Marketing Collateral
Event Graphics
Print Advertising
Direct Mail
Product Packaging
Newsletters
Annual Reports
Environmental Graphics & Signage
Invitations & Announcements
Editorial Design
Book Design
Promotional Items
Catalogs
Posters

 

SKILLS

Design
• Art direction
• Scope definition
• Industry research
• Concept creation
• Design development
• Production
• Usability and basic ADA-compliance

Project Management
• Client and team management
• Contract development and fee negotiation
• Vendor and contractor hiring and supervision
• Scheduling and time tracking
• Ensuring client satisfaction

Marketing & Business Development
• Generation of new leads and prospects
• Proposal writing and estimating
• Sales presentation creation and delivery
• Corporate messaging development
• Marketing plan strategy and implementation
• Primary and secondary research
• Press release campaign formulation
• Copyediting and content development

Software
Photoshop
Illustrator
InDesign
Quark XPress
Fireworks
Microsoft Office
Acrobat
Fontographer

Flash
ImageReady
LiveMotion
Director
After Effects

Dreamweaver
GoLive
BBEdit
HTML
CSS
Javascript
C++

Macintosh
Windows
Unix